04 kream
Social Media design
Brand
Kream Toronto
Project
Christmas Campaign
Tool
Photoshop, Figma
A campaign designed to feel like a holiday magazine, not an ad. Each post tells a different part of the same story. All curated to give the audience something to experience.
Visual
Rather than bright red and green, the saturation was pulled down to deep crimson and forest green. Christmas, but warmer and more refined.
Colour
Primary 1
Forest Green
ㅣColour
Primary 2
Deep Crimson
ㅣColour
Secondary
Warm Cream
R 0 ㅣ G 66 ㅣ B 45
#00422D
R 159 ㅣ G 14 ㅣ B 0
#9F0E00
R 237 ㅣ G 233 ㅣ B 221
#EDE9DD
Typography
Regular
ZT Formom
ㅣTypography
Script
Royale Couture
ABCDEFG
abcdefg
abcdefg
Aa
ABCDEFG
abcdefg
abcdefg
Aa
Key Insights
Views
ㅣColour
interactions
ㅣColour
Accounts engaged
185,596
1,378
37,179